My main objective as a designer is to keep it simple .... and to convey your information in a precise and visually pleasing manner.
The site’s content will be embedded in a clean, stream-lined lay-out that gives center stage to your images and short descriptions.
Doesn’t that sound like a given? I’m afraid, not.
I have come across innumerable sites belonging to artists and galleries, that contain blatant design flaws:
misguided, dull color schemes, counter-intuitive navigation, small images and/or images that pop up or hover, and posting only a few images, not enough to convey a well rounded impression.
Many sites are built using the same commercial template and that, IMO, underestimates a well versed internet public that has come to know and expect well laid-out custom websites.
A lackluster ‘cookie cutter’ type website ignores the undeniable, growing importance of web commerce even in the visual arts.
In a bewildering mass of websites, yours needs to stand out visually to resonate with your visitor and to be remembered.
The look and feel of your website affords the same attention that you give to your actual portfolio and art presentation, and/or to your actual gallery and its reputation.
I specialize in creating websites in the field of visual arts because this is the field I have been drawn to all my life - in my original background in architecture and then as wife and art representative for Larry Calkins.
Over the past 17 years I have worked out a lot of kinks in my approach to web design and
I’m happy with the simple, elegant and straightforward design that you see in
Larry’s site at calkinsart.net and
the new calkinsART newsletter (blog).
Another example is carladimitriou.com
and a smaller site is christylindell.com
Internet surfers have a very short attention span since there is so much else just one click away. Your site must be easy to navigate and it must hold the visitor’s interest.
Your artwork needs to be the focus of attention, not the bells and whistles of webdesign.
If you agree, please get in touch so I can get to work for you. Prices are very reasonable.
Sabine Calkins 2013